Bill Shankly, the legendary Liverpool manager, once said: “Football is not a matter of life and death. I can assure you it is much, much more important than that.”
That quote – which has lived through the generations – encapsulates just what sport means to people and has become the core philosophy to which we at BetBright abide by. We are for real fans and real fans only.
In conjunction with this position, we are launching a set of entertaining new TV commercials that feature sports-mad fans who’ll bowl you over with how much they love their chosen clubs, professions and hobbies.
Indeed, we have scoured the globe to seek out some of the most passionate fans across sports such as soccer, rugby, darts and horse racing.
You will meet Desirée, a supporter of Brazilian side Fluminense, who is so fanatical about his club that he stood up his wife at the alter to watch his beloved team.
A Belgian darts fan who claims that the sport saved his life and an Irish farrier who, much like Jesus, was practically born in a stable.
The commercials, which will air from the 17th December across all major sports’ channels, are a nod to the crowd that we stand with the supporters; that we feel the agony and the ecstasy the same way fans do and the truest and most passionate will be rewarded.